AI Press Release Writing: Tips and Best Practices (2024)

Man typing prompt into laptop and looking at resultant press release

Introduction Let me tell you something that blew my mind recently: According to the Public Relations Society of America, over 80% of journalists now prefer receiving AI-enhanced press releases that are both data-driven and story-focused! I’ve spent years working with PR teams writing press releases, and I’ll never forget my first attempt at using AI […]