According to a press release today by The Interactive Advertising Bureau (IAB), they and PricewaterhouseCoopers (PwC) performed a joint study …
At last – more offline advertising spending moving to online
In a recent report by Piper Jaffray analyst Safa Rashtchy, reported in Clickz , the tipping point for offline ad …
Guidelines for In-Stream Video Ads Published by IAB
Clickz has a story on the IAB’s recent guidelines for broadband video commercials to be broadcast on internet sites. I …